Mother to Mother

Mother to Mother

The Relaunch of Rockin’ Baby was aimed at fulfilling a Mother to Mother business model:  With every sling/pouch you purchase, Rockin’ Baby will give a sling to a Mother in Haiti. As a Mother purchases a sling or a pouch for herself, she will be directly affecting the life of another Mother.  The women who will be receiving the donated slings will be fulfilled in so many ways.  By beginning this effort in Haiti, the women will be able to carry their babies to gather fresh water and food, while paying attention to their babies and breastfeeding them on demand.  Their attachment could be the difference between life and death.

How it impacts Mothers…

The short-term impacts on Haiti are that the women will be taught how to nurture, love, and breastfeed their babies.  They will understand that slings can be a part of your life, no matter how much they struggle with basic needs.  These babies and toddlers will immediately be calmer, more attached, and healthier, while the mothers will feel confident that their babies are the healthiest and happiest they can be.

The long-term impacts will be when enough women are using slings to carry their babies that it becomes part of their culture. Rockin’ Baby is motivated to help the women and babies of Haiti, and then to find another country that could use the same assistance with contributing to the attachment of mothers to their babies.  Of course, to see the infant mortality rate reduced would be the ultimate impact Rockin’ Baby could dream.

The Rockin’ Baby Story

In 2010, Mother of 4 and Wearer of Rockin’ Baby Slings, Kathryn Wiley, heard about the opportunity to buy the company Rockin’ Baby Sling.  Kathryn knew that wearing her children was critical in her survival as a mother, and the confidence and attachment level her children experienced was from Rockin’ Baby Slings.  Knowing and loving the impacts of the One-for-One Campaign from TOMS shoes, Kathryn was inspired to do the same!  Upon hearing that Haitian women do not wear their babies because they simply don’t have the resources, it was a natural fit that has inspired Rockin’ Baby to create its Mother to Mother campaign.  With the infant mortality rate being as high as 50% in the poorer areas of Haiti, Rockin’ Baby believes it is a call to action to educate the women about the benefits of Babywearing, and have one given to them for their own attachment and bonding to their baby.