About Rockin' Baby Sling

Fashion and Function

We here at Rockin’ Baby get it... moms and dads are busy. We love our babies, but still need to get everything done, and look good doing it. We've been there.

We're STILL there. That's why the two of us, Lisa McDaniel and Natasha Stanton, created the Rockin' Baby Sling back in 2002 when we had our first kids, so parents can do their thing without having to compromise their sense of style. Back when we started our company there weren’t any carriers that were as fashionable as what we wanted to be wearing. We made a few slings for ourselves out of vintage fabrics and funky trims and were constantly stopped by other moms on the streets, in stores, at the post office, at schools, asking where they could get one. Rockin’ Baby was born shortly after that. Since then we’ve added the Rockin’ Baby reversible and adjustable pouch to our line.

Worn by Celebrities

You’ll find Rockin’ Baby Slings and Pouches are worn by stylish celebrity moms like Angelina Joile, Gwen Stefani, Naomi Watts, Patricia Arquette, Helena Bonham Carter, Carrie-Ann Moss, Martie Seidel and Courtney Cox.

Rockin’ Baby Quality

As Rockin’ Baby has grown over the years we have found that the most important aspect of making slings and pouches is quality. For that reason we do everything here in Los Angeles where we can be sure of quality control. We make sure that all of our fabrics are made of natural fibers, breathable and of high-quality. They are all pre-washed in natural salt water to set the colors, prevent shrinkage, and soften the fabric. All edges on our slings and pouches are overlocked then seamed twice to ensure no tearing or fraying at the edges. We also use 40 lb weight thread as it increases the strength of the Rockin’ Baby Sling and Pouch. Our reversible slings are made with 5 yards of fabric. Our pouches are fully adjustable and reversible with zippers, and are made with 3 yards of fabric. We have also started making slings and pouches out of 100% organic cotton sateen and poplin, using low impact dyes, in our own exclusive Rockin’ Baby prints.

Keeping it Local

All of our Rockin’ Baby products are cut and sewn in Los Angeles by workers making a fair, living wage. All printing and dyeing of originally designed fabrics also happens in Los Angeles.

Socially Conscious

Rockin’ Baby, Inc is a socially conscious company, from our boxes made of recycled paperboard and vegetable based inks, to our new organic line, to our company policies. We strongly believe in giving back to our community. It is our policy to give free sample slings and pouches to doulas, midwives, sling lending libraries, birthing centers and hospitals. We also donate slings and pouches to countless school fundraisers and charities. In addition to our sponsorships, giveaways, and product and monetary donations we give 2% of proceeds from online sales to our favorite charities.

Rockin’ Baby believes in keeping it local and providing moms and dads with the hippest, safest and highest quality products available.

We are firm believers in babywearing – it is wonderful for parent and baby! Please contact us directly for any reason at all! Call us at 888*645*BABY or email us at info@rockinbabysling.com.